Posted by: cjpman | April 15, 2011

Design 2.0

Emerging Web 2.0 tools like blogs, wikis, and social networking software have the potential to enhance performance and the overall business enterprise. However, few organizations integrate these tools in the instructional design process.Sue Czeropski (Training Manager @ Valin Corp) and I recently facilitated a discussion on utilizing Web 2.0 tools in the ISD.

We as instructional designers have some fundamental questions to answer regarding the utilization of Web 2.0 tools in the design, development and implementation of training and performance interventions. These include:

  • How are Web 2.0 tools changing the landscape of learning and performance?
  • Are traditional instructional design models appropriate for the fast-paced, information-rich, demands of the 21st Century workplace?
  • How do we leverage Web 2.0 tools, experts, and a instructional design model to rapidly produce rich learning solutions that enhance performance and knowledge management?

What’s needed is a Web 2.0 tool that can enhance collaboration and communication during the instructional design process, so that the design team can capture content and expertise across a variety of organizational and geographically dispersed knowledge centers. What are you thoughts?

Design 2.0 Discussion

Curtis and Sue discuss Design 2.0 with group at ISPI Conference

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Responses

  1. So good to see you posting again, professor :)
    A lot to say about that, but I think is critical having confidence on the knowledge and talent of the individuals that form the group.
    Besides what we do as Idesigners, we have to assume that our target audience have learned more ouside of our instructional design process that inside of it.
    All the best from Spain!
    pd: Could you please open the blog so people can post without registering through wp.com?!

  2. Very true. I’ve opened it up! Hopefully, I hear from more SJSU Alumni!

  3. Mr. Pembrook,

    I am a graduate student at Walden University studying for my degree in instructional design. I found your Blog interesting and I wanted to comment on your last post.

    Web 2.0 is very exciting, as you stated in your post. It is the wikis I find the most useful, though they are very seldom acceptable for use a valid sources in graduate level work. However, they do fill an important role in today’s information age. Wikipedia (http://en.wikipedia.org/) is the most widely known wiki out there today and I use it many times a day, albeit mostly to help me track down trivia related information, such as is Ernest Borgnine still alive, or who the third emperor of Rome was.

    On other hand, I also use Wikipedia for valid research, and though it is not considered a valid source I can often use the information I find there as a jumping off point to search for valid sources that I can use in my graduate work. Often times I take the information found at Wikipedia and search my college library’s research database for articles in scholarly journals.

    However, the main reason I wanted to comment on your post surrounds your suggestion that what we need is a Web 2.0 tool that can enhance collaboration and communication during the instructional design process. You stated that using that tool, design teams could capture content and expertise across a variety of organizational and geographically dispersed knowledge centers.

    I agree and though I am new to your idea and the field in general, if that tool is not yet out there, someone may just be able to exploit that need and be the next Mark Zuckerberg (creator of Facebook).

    While I am still learning the theories, techniques, and the currently available design tools, it would seem like a no brainer to me that someone out there has already inventing this all encompassing tool. Perhaps they have and it has yet to become widely known. Perhaps…

    It is my hope that when I next visit your site, I am able to offer more on the subject and perhaps even offer up my own tool that fills the void you described. Now, that would be very nice.

    Thanks

    • Thanks for your post Clarence! It’s an exciting time to be studying instructional design! Its hard to believe, but I completed my M.A. almost 12 years ago and at that time the Internet was the buzz! Since that time, I have been fortunate enough to teach ISD at San Jose State University and consult/practice in both the corporate and educational sectors. The coming generation of Instructional Designers will be challenged by the exponential increase of information, the impact of Web 2.0/Social Networking, and the balance between informal and formal learning in the workplace.

      I’m glad you mentioned Wiki’s because I believe they hold great promise in enhancing the ISD process. We use Wiki’s in all the projects in my consultancy (Performance Instruction LLC). The benefits are numerous! We find it accelerates team development, extends design to highly dispersed SME’s and allows them to view and provide feedback on prototype modules embedded in the Wiki.

      It’s a little hard to conceptualize this approach in terms of a generic ISD model like ADDIE. Its most applicable to Rapid Prototyping (Tripp, S., & Bichelmeyer, B. (1990). Rapid prototyping: An alternative instructional design strategy. Educational Technology Research & Development, 38(1), 31-44). The software industry had been using the rapid prototyping model (Agile Design) for years.

      I will be discussing a process and model for integrating Wiki’s in the “Design” phase in the coming weeks. Please join me here or at Performance Instruction (http://www.performanceinstruction.com/blog/).


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